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Branding : What it means to us!
What is Branding?
Branding is the promotion of your company by means of advertising in distinctive designs. It is the most important thing being in business - a reflection of your company.
It is how a business wants to be seen by the public and be attracted to their customer base and how could they be drawn in.
Difference between Branding Vs Marketing Vs Advertising
Branding: the promotion of a particular product or company by means of advertising and distinctive design.
Marketing: the action or business of promoting and selling products or services, including market research and advertising.
Advertising: the activity or profession of producing advertisements for commercial products or services.
Why is Branding Important?
Establishes a company/business within an industry
Conveys the purpose to consumers
Increases company/business awareness
Reminds existing customers of the products and services
What makes good branding?
Logo - A visual representation of the company/business
Slogan - A short, catchy tagline or phrase that's used by a company/business for advertising.
Some most famous slogans that have stood the test of time
Coca-Cola Image Source: https://mymarketingdiary.wordpress.com
Nike Image Source: https://www.brandingstrategyinsider.com/
Benefits of Branding with Apparels
Business apparel when worn by the staff become free advertisement and spread your brand to new places and new people you didn't even know you could reach.
Benefit of having work uniforms in a store front:
A professional looking atmosphere
Instantly recognizable staffs
Apparel expand on the theme of the business - polos give a professional look whereas jersey can be sporty
Benefits of having branded apparels out on the field - at trade show, convention, seminar, or other professional gathering:
Creates a professional image
A conversation starter
Benefits of Branding with Promotional Products
Brand awareness
Communication - a great tool to introduce new products and services that your company has to offer.
Exposure - helps a small business gain customers through repeated exposure
Lead Generation
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