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What is Branding?
Branding is the promotion of your company by means of advertising in distinctive designs. It is the most important thing being in business - a reflection of your company.
It is how a business wants to be seen by the public and be attracted to their customer base and how could they be drawn in.
Difference between Branding Vs Marketing Vs Advertising
Branding: the promotion of a particular product or company by means of advertising and distinctive design.
Marketing: the action or business of promoting and selling products or services, including market research and advertising.
Advertising: the activity or profession of producing advertisements for commercial products or services.
Why is Branding Important?
Establishes a company/business within an industry
Conveys the purpose to consumers
Increases company/business awareness
Reminds existing customers of the products and services
What makes good branding?
Logo - A visual representation of the company/business
Slogan - A short, catchy tagline or phrase that's used by a company/business for advertising.
Some most famous slogans that have stood the test of time
Coca-Cola Image Source: https://mymarketingdiary.wordpress.com
Nike Image Source: https://www.brandingstrategyinsider.com/
Benefits of Branding with Apparels
Business apparel when worn by the staff become free advertisement and spread your brand to new places and new people you didn't even know you could reach.
Benefit of having work uniforms in a store front:
A professional looking atmosphere
Instantly recognizable staffs
Apparel expand on the theme of the business - polos give a professional look whereas jersey can be sporty
Benefits of having branded apparels out on the field - at trade show, convention, seminar, or other professional gathering:
Creates a professional image
A conversation starter
Benefits of Branding with Promotional Products
Brand awareness
Communication - a great tool to introduce new products and services that your company has to offer.
Exposure - helps a small business gain customers through repeated exposure
Lead Generation
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T-Shirts Etc. West Houston Advocates Reading!!
Official Charter Member of the Little Free Library
(Charter#: 125854)
Come and get a FREE book
and a bookmark!! with no obligations!!
Address: 1718 Fry Road, St 450, Houston TX 77084 during our business hours
Benefits of Reading: Teaches, Expands a mind, Enriches Lives, Shapes Dreams, Inspires, Opens up Doors and so much more!!
Help us Fill Galloons of pop tabs!!
How the Pop Tab Program Works: Aluminum (not plastic or steel) pop tabs may be collected then delivered to our shop at any time of the year or we can also pick it up within the Katy/Cy Fair/Houston location.
Pop tabs are then stored until they are taken to a local recycling center and all proceeds will go towards childhood cancer treatment and research.
We had some fun with a Recent Travel Adventure - Discover a new place with us
Playa Del Carmen
A paradise for nature lovers, for its history, and party people alike. It is the heart of the Riviera Maya, once a fishing village known as Xaman HĆ”
Things we enjoyed and saw:
Enjoyed the beaches with the different shades of blue and fine white sands.
Great Food and all fresh fruit juices
Visited the Chichin Itze site. Enjoyed the fascinating Mayan archaeological sites and its history. Learned of the Pok-A-Tok - The Mayan Ball game.
Swam in the Cynotes - A natural pit, or sinkhole, resulting from the collapse of limestone bedrock that exposes groundwater
Citation
Marketing vs. Advertising vs. Branding vs. Public Relations. Transformation Marketing. (2020, December 22). https://www.transformationmarketing.com/marketing-vs-advertising-vs-branding-vs-public-relations/.
What is the Definition of Branding in Marketing? Job Search. (n.d.). https://www.indeed.com/hire/c/info/definition-of-branding-in-marketing?gclid=CjwKCAjwlYCHBhAQEiwA4K21m4SDhcxb-TrPGTD7ebsajinxVNkmL3-xw1Qp8d1pQhFRlTYuv3rl1BoCkfUQAvD_BwE&aceid=.
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