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Branding : What it means to us!

What is Branding?

Branding is the promotion of your company by means of advertising in distinctive designs. It is the most important thing being in business - a reflection of your company.

It is how a business wants to be seen by the public and be attracted to their customer base and how could they be drawn in.

Difference between Branding Vs Marketing Vs Advertising

Branding: the promotion of a particular product or company by means of advertising and distinctive design.

Marketing: the action or business of promoting and selling products or services, including market research and advertising.

Advertising: the activity or profession of producing advertisements for commercial products or services.

Why is Branding Important?

  • Establishes a company/business within an industry

  • Conveys the purpose to consumers

  • Increases company/business awareness

  • Reminds existing customers of the products and services

What makes good branding?

  • Logo - A visual representation of the company/business

  • Slogan - A short, catchy tagline or phrase that's used by a company/business for advertising.

Some most famous slogans that have stood the test of time

Coca-Cola Image Source:

Nike Image Source:

Benefits of Branding with Apparels

Business apparel when worn by the staff become free advertisement and spread your brand to new places and new people you didn't even know you could reach.

Benefit of having work uniforms in a store front:

  • A professional looking atmosphere

  • Instantly recognizable staffs

  • Apparel expand on the theme of the business - polos give a professional look whereas jersey can be sporty

Benefits of having branded apparels out on the field - at trade show, convention, seminar, or other professional gathering:

  • Creates a professional image

  • A conversation starter

Benefits of Branding with Promotional Products

  • Brand awareness

  • Communication - a great tool to introduce new products and services that your company has to offer.

  • Exposure - helps a small business gain customers through repeated exposure

  • Lead Generation


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