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Look and Feel Great Custom Business/Personal Apparel Tips

No matter how big or small a business, company and/or an organization is - custom apparels bring legitimacy, professionalism, elevates a presence, build recognition, familiarity and more. For the employee team, it supports a shared mission and a sense of belonging!

How to Choose the right garment?

Questions to ask:

  1. What is the purpose of these shirts? Uniform, Promotional Giveaways, Casual etc.

  2. What enviroment will they be worn in? Indoor, Outdoor, Heat, Using Chemicals, Lots or Wear and Tear, Working, etc.

  3. How often will they be worn? Every Day, Single Event, Special Occasions etc.

  4. Under what conditions? Outdoors in the heat , Under temperature-controlled environments etc.

  5. What is the budget per shirt?

How to choose the right print method and print location?

We have addressed standard locations and sizes in a previous blog - and "standards" are a thing for good reasons - tried and tested!!

Business attires for the customer-facing side of businesses such as retail, customer service, restaurants and bars, outside sales, and service jobs for special events such as caterers, DJs, photographers, etc. Apparel choices would be such as polos, button up work shirts etc. - and the suggested and most common print method for these apparels would be left or right chest embroidery and/or screen printed digital transfers.

Business standard company t-shirts the suggested print method would be screen printing, direct-to-garment, custom screen print transfers and or vinyl press.

Left chest, a classic place to put a logo


Full back with business/org details as it tends to serve as a great advertising tool for the business.

Choosing the right color of shirt for your business apparel

A very important decision than realized by most when choosing the right color of apparel for the business. Psychology of color is an entire topic of its own and from a marketing perspective, how colors affects consumer behavior.

Questions to ask:

1) Work/Company type and/or what is the job type?

  • Is it being out on the field at most times? then it would be best to stay away from dark colors such as black, navy etc. because the dark clothes have trouble reflecting the sun's rays and thus the dark-colored clothing traps the heat from the sun. The color white is another one to stay away as it will not stay pristine for a long time. Best choices would be light colors.

  • If working with food, paint, or other messy materials, you might want to avoid white, and go with something that will hide stains more easily.

2) What apparel color will look best with the colors of your logo ?