BLOGS ETCETERA

Color an important consideration in a brand identity. have a significant impact on people's emotional state. can trigger an emotion and evoke a brand association. is also important because a response to a color is based on a life experiences and cultural associations Color Psychology - What Colors Communicate “Color is a power which directly influences the soul.” ~ Wassily Kandinsky A quick rundown of different hues and the feelings they often evoke: Red: excitement, danger,